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The #1 Topic Research Tool for SEO Blogging in 2025
June 23, 2025
Let me ask you a question:
What do you do when you’re stuck staring at a blank Google Doc, with no damn clue what to blog about?
I’m guessing you usually. . .
- Search through your scattered Notes app for those ideas you came up with last year
- Use a complex keyword tool that gives you endless data + too many options
- Wrack your brain to remember what questions your last client had
Orrr maybe you use one of the 6 core topic brainstorming strategies I teach in my Blog Bible.
What if I told you there was ONE tool you’ve probably never thought of using, but is one of my absolute favorite ways to get real insights into what customers are searching for?! 👀
Enter: REDDIT.
Yep, the same Reddit app that you probably open to get all the latest gossip about your fave TV show, or where you go to get personalized travel recommendations for an upcoming vacation you’re taking!
Here’s the thing:
SEO & keyword tools are awesome for collecting statistics, checking out the numbers, and making data-driven decisions. It’s absolutely helpful to see how many people are searching for a specific keyword or topic per month. . .
But it’s NOT the only thing that matters.
I always, always teach that your #1 guiding tool for deciding what to blog about should be what your real, human customers are actually searching—even if that goes against the keyword tool that tells you your keyword doesn’t have a “high enough” search volume. . .
So when it comes to choosing a blog topic that your customers will give a shit about, Social forums like Reddit are GOLD MINES for ideas.
Because these forums are where real people go to ask real questions, and get real answers from humans who can give real advice based on their own similar experiences—NOT vague and somewhat unhelpful information from an AI chat bot.
How to Use Reddit Forums for Blog Topic Research
There are a few different ways you can use Reddit & similar forums to source ideas for your blog posts:
- To find out what questions people have about a specific topic you already have in mind
- To come up with a topic related to what you offer
- To get insider tips/feedback that you can incorporate into your blog post
Now here’s a breakdown of what I mean by each one:
1. Find out what questions an audience has about a specific topic
I was recently writing a blog post about getting married at Kualoa Ranch, a beautiful wedding venue in Hawaii. I already knew that this was my overarching topic, but I was searching for specific questions that I could answer in my blog post + wanted to know what real couples were searching/asking.
So I searched “Kualoa Ranch wedding,” and clicked on two Reddit posts that popped up—one from a couple asking for insights into planning a wedding at the venue for 30-40 guests, and one sharing photos of their wedding at the venue + offering advice to future couples.
And here are the questions I pulled from the original posts, as well as the comments section, that I thought might be great to include in my client’s blog post!
- Will a budget of $35-40K be enough to host an intimate wedding here?
- Can we host a welcome dinner here?
- How much does it cost to get married here?
- Who was your florist?
- What time of year did you get married?
- Did you like using the tent for your reception?
2. Source topics related to what you offer
Don’t even know what topic you want to write about? That’s okay! Reddit has plentyyy of ideas ready for ya.
Here’s how to find ideas related to what you have to offer:
1. Go to Reddit and search for a subreddit related to your industry (there are subs for EVERYTHING, trust me)–def look at both broad & niche subs
e.g. if you’re writing a blog post about a wedding venue or topic related to New England, there’s a whole sub for that!
2. Look at the “Top” or “Trending” posts in that sub, and see what topics are commonly being talked about/questions are frequently asked
3. Scroll through the most recent posts and see what people are asking at the current moment—anything that might be seasonal or relevant to the specific time of year when you’d be publishing a blog post
3. Get insider tips, feedback, & experiences
This is one of my favorite ways to use Reddit to give real advice that’s actually helpful, and not just a repeat of info you could find on a bajillion other websites.
Let’s stick with that same Kualoa Ranch blog example:
Here’s EVERYTHING I pulled from those original posts + comments that might be useful to include in my client’s blog post—all from real-life couples who have gotten married there and have the inside scoop!
- Doing a private first dance at the venue is magical
- You could skip renting lighting under the tent to save some $$, but it’s not very cute
- Getting married on a weekday is the way to go
- Wicker lamps and wood chairs look incredible on the main lawn
- The venue’s sailcloth tent looks so beautiful at night and is great for protecting from rain
- There’s an open bar, you provide the alcohol
- No groom getting ready suite but there is a bridal suite with AC
- 4pm ceremony was beautiful
See what I mean?
Each and every one of these insights from real couples provided SUPER helpful info that I could use in my client’s blog post, outside of the general venue information.
So next time you’re stuck wondering what to write about, or trying to decide what questions your clients are searching. . . try heading to the Reddit subs before you head to a complex keyword tool that leaves you feeling overwhelmed! And if you want to skip the whole brainstorming process + be served up 100 killer blog post ideas on a silver platter, def check this out 😉
I’m curious to see if you’ve ever used Reddit for topic research/brainstorming?! Let me know!
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