If you find yourself sitting down to blog a recent wedding or session that you LOVE, but you suddenly have zero idea what to say. . . JOIN THE CLUB. I used to feel like this when I first started blogging for my wedding photography business, too.
It’s like when you sat down for a test in school and despite studying your ass off, everything disappears from your mind as soon as you pick up your pencil. Why don’t our brains know that it is NOT the time to finally successfully meditate & actually have a clear, present mind?
Now if you know me, you know I’m all about making things as EASY as possible, and making the barrier to entry as LOW as possible.
This applies to everything in your business, but especially when it comes to writing blog posts: “How can this be as easy as possible for me to complete?”
👉🏼 *Enter: this blog post*
Over the years, I’ve developed a few different ways to do this – A.K.A. my “lazy blogging strategies” (can I trademark that?). I know that the word “lazy” tends to have a somewhat negative connotation, but you can absolutely find ways to make blogging easier and still get results!
This is my favorite “hack” you can do to make your life a million times easier when you sit down to write, simply by thinking ahead + prepping a tiny bit in advance. Using this easy strategy should help the words start to flow much, much easier for you, my friend!
The hack: Ask your clients the right questions in advance.
When I was shooting weddings, one of my favorite ways to get easy content for my blog posts was to ask my clients the right questions in advance.
There were multiple points in my workflow where clients would fill out some sort of form or questionnaire – first when they inquired, then a pre-engagement session questionnaire, and finally, a pre-wedding questionnaire).
These questionnaires were GOLD for a bunch of reasons (mostly because they gave me all the info I needed to make my clients happy). Buuuut have you ever thought about tossing in a few questions that you could use in their future blog posts? 😉
This blog posts includes questions I liked to ask in my inquiry form, pre-engagement questionnaire, pre-wedding questionnaire, and post-wedding feedback form.
Getting insight into your clients’ vision + dreams not only helps you deliver the best experience possible, but also gives you easy ideas to use for future IG captions when you share about their wedding/shoot, as well as content to add into a blog post.
And if you don’t blog for yourself, then answers to these questions will also make your VA/blogger’s job wayyy easier when they blog it!
Want to hand off your blogging to a pro instead of writing everything yourself? Check out my upcoming A La Carte openings here 😘
Your inquiry form is the FIRST place you’ll connect with a client (besides maybe in the DM’s). It’s the first place you can really get information from them to find out what they’re looking for, what they value, what their vision is, etc.
This means it’s a GREAT place to start gathering info that’ll help you write a blog post about them in the future!
These details will not only be key to ensuring you’ll be a good match & that you can deliver the best client experience possible, and it’ll be so helpful to have this info on hand when it comes time to blog about their session/wedding.
Use this at the beginning of your blog post when you’re giving a little backstory to help readers connect with your couple.
Ditto! And mention how long they spent planning.
It can be really helpful to future clients who are looking at your blog post to get insight into 1) what this couple’s dream/vision was, and 2) how they pulled it off!
If you shoot engagement photos for your couples, then you know that this is a GREAT opportunity to really get to know them & connect with them before the wedding day. It’s the perfect time to help them get comfortable in front of the camera, but it’s also a perfect time for you to gather some more helpful info!
The questions below are questions I included in my pre-engagement session questionnaire both to help me get a feel for how my couples interacted so I could capture them authentically, and gave me some insight that I could include in their future blog post.
This is a great one for you to talk about in the blog post when it comes to the feel of their day.
If your couple didn’t have any guests, was it because they were more introverted and wanted to focus on themselves, without being the center of attention? If they had a TON of guests, was it because they were more extroverted and loved being with all their friends?
How did their introvert/extrovertedness affect the vibe of their dream day?
If a couple is looking at your blog post, they may be thinking, “WOW, this couple looks like total naturals. How can we look that good in our photos??”
You can include whether or not this couple has had photos taken before to reassure future couples that they, too, can look this bomb without being professional models.
And if they’ve had a bad experience before, you can point out in your blog post that you made a real effort to make sure this time was way better + felt super comfortable to them!
This is a great question to ask to really get a feel for how your couple interacts, and how you can encourage those natural interactions during their shoot/elopement!
It’s also helpful knowledge to have when you write your blog post; you can say things like “Rachel & Kimmy exchanged gifts before their ceremony since Rachel’s love language is gifts, so it was super special.”
You could also include tips for incorporating different love languages into shoots/elopements/weddings!
This is the questionnaire I would send out in the 1-2 months before the wedding to get all the final details!
This will be REALLY helpful when it comes time to write about the couple’s ceremony so that you can properly describe any unique elements they included, especially if they incorporate any cultural traditions or ceremonies that you may not be super knowledgeable about.
I looove talking about color palettes & color choices in blog posts, because that is ALWAYS going to be helpful info to other couples who are reading the blog!
Use your couple’s answer to talk about the colors they chose, how it went/didn’t go with the season, what shades they combined, how they incorporated their palette into their decor, what outfits they/their wedding parties wore, what vibe/atmosphere the color palette created, etc.
Again, this will just save you from having to describe the theme/vibe of the day in your own words and will give it to you straight from the horse’s mouth! It’ll be especially helpful if you’re centering the blog post around a unique theme – e.g. “Spooky Halloween-Themed Wedding in Seattle”)
I created an entire section in my questionnaire for this one, so that couples had spaces to input vendor names, website URL’s, and Instagram handles. I created a spot for every type of vendor to make sure they didn’t forget anyone (florist, MUA, dress, shoes, jewelry, rings, officiant).
It made it SO easy for me to then credit vendors in the blog post (and on IG), and to talk about which vendors contributed what on the big day!
Plus, seeing real work from vendors you trust will be immensely helpful to future couples.
Lastly, here are some questions I liked to ask in my post-wedding questionnaire to get feedback from my couples!
Not only did this provide a great space to get feedback on their client experience for me to make improvements in the future, and to get a review, but it also provided space to ask some final questions to include in blog posts.
I typically sent this out along with their sneak peeks when emotions were fresh, but you could also wait until you deliver their final gallery if you prefer.
You can use this in the blog to subtly brag on yourself 😉 E.g. if they say “We loved how easy it was to work with you on the wedding day – you were there whenever we needed you!” that’s a great thing for future couples to know about working with you!
Another question that can get you great insight into not only how you present your brand + why couples book you, but that can also get you info to throw into your blog.
E.g. “We chose you for your attention to detail” – then mention how you always make sure to pay extra attention to detail because you know how much $ and energy couples put into it. Another subtle brag!
Now THIS is one of my favorites, because it can be suuuper helpful to couples who find your blog in the middle of their own wedding planning. Insight from couples who have been there, done that is incredibly valuable, and you can really expand on it to showcase your knowledge!
E.g. if your couple says that cutting down their guest list was the hardest part, include a few expert tips on how to pick your guest list + lovingly not-invite certain people.
This one is literally free content – have your couple share one tip they’d give to other engaged couples planning their wedding, and expand on it!
Use this a chance to demonstrate your knowledge & expertise and give relevant tips; e.g. if your couple says “We’d recommend booking your venue as far in advance as possible to get the best rates,” then expand on that and give your own tips on how to find the best venue, how far to book in advance, etc.
Once you get the answers to all of these questions, bam! You’ve got loads of content to work with, straight from the couple themselves.
If you’re stuck on how to start your blog post, just dive into their story! Talk about how they first met, maybe using their own words from their inquiry form. Share the whole journey – from their first date to the proposal, and all the way to planning their big day.
You can put it in your own words, but if you’re feeling extra lazy (no judgment here!), you can even copy and paste bits of their responses. That’s exactly what I used to do in my gallery blogs, even though I definitely wouldn’t recommend doing it all the time.
I hope that this simple hack helps make it WAY easier for you to get into a flow when you sit down to create a gallery blog post. While most of these answers won’t get you enough content for a whole-ass blog, they WILL provide you with a really solid place to start, and will make it so that you can blog a little lazier thanks to your advance planning 😉
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