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Easy Breezy Blogging Boot Camp

Let’s get you blogging FAST—and strategically

A 2-week series of 6 live calls to get you writing your first baller blog – STAT. Learn how to write an incredible, in-depth, SEO-optimized blog to make the most out of your precious time, and to start setting your marketing on autopilot!

Learn how to blog with SEO in mind in a way that feels doable, approachable, and empowering using my tried & tested strategies.

You’ll get just the basics that you need in order to get your first blog written + get this Google show on the road!

Blogging is crucial for your business to be discovered. 


There’s an overwhelming amount of information about SEO and how to blog floating around on the internet. You may be feeling confused, defeated, and ready to continue pushing blogging to the bottom of your already neverending to-do list.

You know that blogging allows you to be discovered time and time again, but it’s been a struggle for you to nail down an effective strategy.



Hiring a blog manager, but that blog manager just wasn’t able to imitate your voice or offer the SEO-optimization you needed

You may have already tried:

Creating a blog schedule for yourself, but when the due date approached you felt stuck on what to write, where to start, and decided to skip it. 

Hired someone for SEO, but they only helped with your website, not consistent blogging
Blogging on your own, but never putting strategy behind it so it didn’t bring you results

These struggles are REAL.

I want to teach you how to effectively blog on your own with a proven step-by-step strategy that I’ve been using for 2 years to help my clients generate first-page Google rankings + new leads time and time again.


Blogging doesn’t need to be this scary, overwhelming thing.

Ready to take the easy way out? ;)

Easy Breezy Blogging Boot Camp

Save your spot inside my first-ever

This isn’t the first blogging course that’s ever been created – and won’t be the last. I’m not going to teach you everything you could ever need to know about blogging. It’s not going to be your one-stop-shop for blogging; it’s not going to be an all-in-one course that includes everything you could possibly learn.

A series of digestible lessons that will leave you feeling confident

Education for creatives who don’t want to spend all their time blogging, and would rather put that time toward serving their clients

Group education where you can learn & ask questions alongside other business owners like you

what this is:

what this isn't:

A one-stop-shop course with everything about blogging and SEO, from A-Z

Education for business owners who want an in-depth course with 20+ hours of content

A mentorship with 1:1 support from me

A hybrid of education, action, & coaching

30 minutes of teaching – 
a lesson/presentation dedicated to 1 topic

15 minutes of action
I’ll give you a specific task to complete, live on the call

15 minutes of Q&A
 an opportunity for hotseat coaching, where you’ll submit your questions and I’ll get through 3-5 each session

each 60-minute class will be broken down into roughly:

The goal: get you blogging FAST 

I’m here to empower you to feel excited when it comes to blogging and all the crazy cool potential it has, not only to bring in new leads, but to serve every future client who books with you.

P.S. Once you write a high-quality, info-packed blog post, you can repurpose that content into SO many more pieces of marketing content for your business.

You can turn 1 blog post into:
  • 3-5 Instagram captions
  • 2-3 email blasts/newsletters to your mailing list
  • 10+ Tiktoks & Reels, depending on the length of the blog
  • 20+ Pins on Pinterest
  • A lead magnet for Facebook/Instagram ads

There’s a whole world of SEO out there, but I’m here to tell you what you need to get started, get going, and get results.

with a proven strategy that gets you results.

Here’s everything you’ll be getting:

  • Attendance to all 6 classes + 1 bonus mystery class
  • Recap PDF for each class with key points + takeaways
  • A master PDF with every tool/link/resource mentioned throughout the bootcamp
  • Recordings of each class in case you can’t make it live or want to re-watch (available for 4 weeks post-boot camp)

Happening live January 16-27 (Tues/Wed/Thurs)

*limited to 20 attendees*

Easy Breezy Boot Camp Dates:
January 17, 18, 19, 24, 25, 26

here's a tentative class schedule

Class 1: The Foundations (Jan 17)

  • Understanding basic SEO/blogging terms + definitions
  • What the anatomy of an optimized blog post actually looks like
  • The 5 main intentions of blogging + why they’re important

Class 2: Content Ideation + Keyword Research (Jan 18)

  • Competitor research
  • How to brainstorm topics
  • Finding keywords to target
  • Planning your content on your calendar

Class 3: Copywriting 101 (Jan 19)

  • How to come up with ideas + kill writer’s block
  • How to infuse your brand voice
  • How to get into a writing flow
  • Creating a direction for your blog
  • Outsourcing your copywriting

Class 4: Post Building + Final Optimization (Jan 24)

  • How to put together your blog post in Wordpress (Squarespace users will receive a separate PDF guide with instructions)
  • Using Yoast
  • Optimizing images

Class 5: Publishing, Promoting, + Repurposing (Jan 25)

  • Promoting + getting eyes on your posts via social media, newsletters, etc.
  • How to repurpose your blog posts into 10+ more pieces of usable content

Class 6: Data + Tracking (Jan 26)

  • Using Google Search Console + rank tracking tools
  • Monitoring organic traffic

Class 5: Publishing, Promoting, + Repurposing (Jan 25)

  • Promoting + getting eyes on your posts via social media, newsletters, etc.
  • How to repurpose your blog posts into 10+ more pieces of usable content

BONUS Mystery Class 7! (date TBD)

As a thank-you for being a part of my first round of this boot camp, I’m offering a special beta price! 

In the future, this same boot camp will likely be around double the price, so get in on this first one while you can. I’ll be asking for feedback + a testimonial at the end of the boot camp in exchange for this discounted ticket price!

Looking for further support + accountability once the boot camp wraps? Check out my options for continued support!

You'll have the option to buy an additional discounted ticket for your assistant when you check out!

Regular ticket: $297

BUDDY PASS: $97

You’ll receive 3 follow-up monthly group calls with hot seat coaching, where I’ll be answering follow-up questions as you & other attendees begin to implement. You will submit questions beforehand that come up as you start to create your blogs, and we’ll go through them on the calls + you’ll be kept accountable for 1 blog post per month!

Tier 1: $97/mo for 3 months
(Feb, March, April)

You’ll receive the same 3 follow-up group calls, in addition to:
  • 1 private blog review per month by yours truly
  • Your choice of 1 of my brand new blogging templates
  • 1 raffle entry to win an article written completely by me*
  • 50% off my 90-minute 1:1 mentorship calls

*(yes, that’s right – I’m giving one person a fully written article on the topic of their choice!)

VIP Tier: $197/mo for 3 months (Feb, March, April)

ticket options

prefer a payment plan?

2 PAYMENTS OF $148.50

3 PAYMENTS OF $99

In the past two years, I’ve worked with more than 25 different clients, written 400+ SEO-optimized blog posts, and have 50+ client blog posts consistently ranking on page 1 of Google for their targeted search terms.

It’s no secret that SEO is a complex topic, but I’m breaking it down into bite-sized bits so that you have a solid understanding of SEO that will lead you to success with your blog! No information overload or industry jargon that you can’t understand: only the basics, with my exact strategies I’ve used to get countless client blog posts on that golden page 1 of Google.

Ready to finally blog for your business in a way that gets you results?


I'm Danielle – the founder of Defy Creative Co!

m a wedding-photographer-turned-copywriter-queen who’s dedicated to helping YOU finally find your confidence when it comes to blogging for your creative business.

I’ve been running a successful, booked-out blogging business for 2 years now, blogging for some big names in the wedding industry & helping my clients create recurring revenue + lead generation while they focus on only doing what they love most: serving their clients.


meet your host

this is for you, if you are...

  • An entrepreneur looking to increase your website traffic & lead potential from Google through informational blog posts. 
  • Ready to put in the work to create value-packed blog posts that drive results.
  • Looking for a cost-efficient way to learn about blogging and SEO that won’t leave you feeling overwhelmed
  • Want to learn in a fast-paced environment & be ready to blog confidently within 2 weeks

Psst: You can also purchase a ticket for your VA or blogger so you don't have to train your assistant after the call!

Will I have 1-1 access to you during this boot camp?

Not if you purchase a regular ticket, but there is a VIP Tier that will get you 1:1 attention from me!

Will I be able to access recordings of classes if I can’t make it to all of them live?

Yes! You’ll get access to recordings of all 6 live calls if you can’t make one (or multiple) due to scheduling issues. These will be available for 4 weeks following the boot camp.

Can I participate in this boot camp if I've NEVER blogged before in my life?!

YES!! You are so welcome in this series of classes because I will be teaching you a step-by-step process to understanding how to blog. And if you HAVE blogged, you can use these strategies to improve past blog posts as well as publish new ones!

Am I able to get a refund on this boot camp if these strategies don't work for me?

If you come back to me in 6 months and these strategies haven't worked for you ONE BIT, with zero benefits toward your organic traffic or your customer base, and you can show me that you've done the work & put in the time + commitment, I'll refund you no problem.

What if I'm looking for further support from you? Is there a way I can get that?

Okay, and what about full 1-1 support?

Indeed there is! ;) Since I know that lots of entrepreneurs feel most supported in their learning when they have further access to their teacher after the call or class, I'm offering the option to purchase a VIP ticket, which includes a monthly private blog review from me for 3 months.

With the VIP ticket, you’ll also receive an exclusive 50% discount on my 90-min 1-1 calls. If you’d like this completely customized support, these calls will be marked down from $750 to $375 for you!

A few frequently asked questions

and hopefully all the answers you need

Spending hours on your blog just isn’t worth it if you don’t put strategy + intention behind it.

This is not only a waste of your precious time, but a waste of your KNOWLEDGE. Your expertise + experience can serve so many future clients through blogging, but only if you create each blog post with Google in mind. 

This 2-week boot camp will help you build the momentum you need to kickstart your blogging in 2023. It’ll leave you feeling empowered to blog because you finally understand the true potential + power of intentional blogging and why it’s so important – and, of course, how to do it.

Ready to kick 2023 off with a blogging bang?