So you’ve decided you want to use blogging to target + rank on Google for all of your favorite locations – woohoo! 👏 But now that you’ve recognized all the lovely benefits that blogging can bring to your biz, and you’ve officially forced your brain to shift into blogging mode, there’s just one problem you’re facing: where the hell do you start??
I know firsthand that it can be EXTREMELY difficult to pick where tf you should blog about first, especially if you serve multiple locations in your business. If I had to guess, you probably fall into the camp of “I have too many locations I want to blog about & work at, but I don’t know where to start.“
Having too many ideas can be just as much of an obstacle as having none when it comes to blogging, and sometimes you really just need somebody to tell you what the fuck to do. I actually received a voice memo recently from one of my past Blogging Bootcamp students who is an absolute blogging queen, telling me that she was feeling stuck during her busy season and wanted to know if I could just provide her some direction + give her a plan for her to run with. So I did – and on that note, I’ll be sharing more about fully custom blog plans soon 😉
But for now, I wanted to give you an easy blog plan that you can start following RIGHT NOW to start targeting all of your favorite wedding & elopement locations! Whether you’re brand new to blogging or you’ve been blogging for a while but just don’t know what direction to go in right now, using this simple 3-step, location-based strategy will help you begin attracting your ideal clients, climbing the Google rankings for locations you want to work at, and providing excellent resources to every couple you work with 🙌
Before you start to really focus on any other destinations (if that’s something you want to do), I really recommend positioning yourself as the absolute expert in your home, primary market first! Prioritizing content about your home base will do a few things for you:
Focus on building out a library of resources about your one, main location where you want to book the most consistent work, and THEN move onto other locations you want to work at.
And if you serve more than one main location equally as much (e.g. you’re based in WA, but you shoot in both WA & OR all the time), then simply repeat the set of resources you created for your #1 location for your other location!
Once you’ve really started to show your expertise in your main market, then you can start branching out and targeting more of your favorite locations in other areas – whether those be specific wedding venues outside of your home market, national parks, state parks, specific cities, countries, etc. These should be locations you have ALREADY shot at and have work to show for, and that you have some sort of knowledge about already.
Go ahead and make a list of your top, specific favorite places you’ve shot during your career (outside of your primary market) as a photographer that you want to book MORE work at, then start by:
When you blog about your favorite locations that you’d like to book more work at, either through sharing one specific gallery or creating an informational article, you’ll want to include info such as:
Do this for each of your favorite locations so you can start booking more work at the places you’ve loved working at in the past!
Lastly, once you feel like you’ve really bolstered your credibility + authority in your home market, and you’ve published content about all of your favorite places you’ve worked, you can move onto NEW destinations that you want to work at, but haven’t yet!
I recommend finding locations that don’t have a lot of competition on Google, that you could rank for fairly easily – or at least balancing out more popular location guides with guides for less popular locations.
E.g. let’s say you want to work in Italy – go ahead and publish that Amalfi Coast guide that might take longer to beat the competition, but ALSO publish that Sicily Elopement Guide that might help you rank quicker, since there’s less competition.
Finding gaps in the content that’s already out there is the BEST way to rank quickly for new destinations that are outside of your primary market, since you won’t have as much content about that location to show your local authority.
When you’re publishing content about places you haven’t been, I do recommend adding a disclaimer that you have not been there yet so that your couples can set proper expectations, and can find somebody else if they prefer working with a local/somebody who knows the area better. However, you can also add that you’re great at doing research + location scouting and have lots of experience working at new locations (if that’s true), so they don’t need to worry about that!
If you’ve been to the destination you’re writing about but haven’t shot a wedding there, you can totally just use landscape shots or iPhone photos you took during your trip there!
And if you don’t have any images of your own, just find images that resemble the location, and mention that the images are solely provided for inspiration & aren’t of the actual location itself. E.g. If you’re creating a Dolomites Elopement Guide but you haven’t shot in the Dolomites, use other mountain elopement photos that might resemble the type of scenery.
Your other option is to ask fellow photographers for images to borrow! Maybe you’re writing a Thailand elopement guide but don’t have any images that resemble Thailand: try asking in a photography FB group or on your Instagram story to see if you can find anybody who’s willing to let you use their images in your blog post, as long as you credit their work & include a link to their website!
Before you go, I wanted to give you a few sample blog plans that I might put together for different photographers, based on this strategy. HOWEVER: please, please keep in mind that the blog plan I’d recommend to you would COMPLETELY depend on your own unique goals, clients, brand, locations, values, schedule, etc.
I might recommend a different plan to two photographers who serve the exact same locations but have two completely different audiences. Some of you might only use step 1 of the strategy I just laid out, and some of you might use a combination of all 3 depending on who + where you want to serve.
These are simply meant to serve as generic EXAMPLES, and should not be taken as customized recommendations as to what I’d personally suggest you do for your own unique business!
I’d suggest starting by bolstering their credibility in their home market (Oregon), then adding in some alternating Washington & California content!
If this photographer only wants to work in Dallas and doesn’t want to book any destination work, then they only need to stick to step 1 of the strategy: publishing expert content about their home market!
I’d want to see this photographer focus mainly on creating resources about their home market in Arizona to show Google that that’s where their main expertise lies, and sprinkling in some international content every few months.
Since this photographer balances out their work in two locations pretty equally, I’d recommend alternating locations instead of publishing all Montana resources first, then all Florida resources. This way they’re focusing on both of the places they want to book work and it doesn’t take 6 months to start targeting Florida clients!
Alrighty friend, you’ve made it to the end! I hope that this blog post helped give you a simple, yet strong location-based strategy to start with if you’ve been feeling stuck, or directionless, and that you feel confident knowing what you should do FIRST, if nothing else.
Here’s a quick TLDR ⬇️
If you already feel like you have great content about your primary market, feel free to skip directly to #2 – and, of course, feel free to flex the order of these steps based on your own unique priorities + goals at this point in your business.
Looking for more tips to help you kickstart your blogging journey? That’s what I’m here for – check out a few of my recent faves below! 😘